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Nudge: Improving Decisions About Health, Wealth, and Happiness Cass R. Sunstein, Richard H. Thaler
Publisher: Yale University Press

His new book is called Simpler: The Future of Government. It's a kind of follow-up to Nudge: Improving Decisions About Health, Wealth, and Happiness, the 2009 bestseller he wrote with behavioral economist Richard Thaler. Nudge is another in the long line of books about social psychology as it applies to influence and persuasion. Nowadays, we all should know how to invest our money in order to make the right choices which will result weather or not we will have significant increase in our money. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness, Yale University Press, 2008. Read: Nudge - Improving Decisions about Health, Wealth, and Happiness. The current public interest in behavioral economics is inspired by a number of popular science books on the topic. Douglas Glen Whitman and Mario J. Nudging—prompting people to do what is good for them—was made famous in Nudge: Improving Decisions About Health, Wealth, and Happiness by Cass Sunstein. Nudge is about choices-how we make them and how we can make better ones.